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Top Notch JournalWith Paul Grassi

Corporate events

Your Company Party Is Not Another Meeting

Have something to say. Say it clearly. Then give the people you invited a chance to enjoy being there.

By Paul Grassi2 minute read
Top Notch DJ booth, speakers and event production setup
From the Top Notch portfolio · Sound and production

If the company party feels like the staff meeting with better chicken, we have a planning problem.

Decide what this gathering is for

Are you thanking the team? Recognizing people? Bringing clients and staff together? Launching something? Start there. A clear purpose helps you decide what belongs in the program and what can stay in an email.

A celebration can include a business message. It just needs to leave some room for the celebration. Do not invite people to relax and then make relaxing the activity you run out of time for.

Give the formal program a beginning and an end

Write down the speakers, the order and the time each person has. Put one person in charge of the running order. Share that version with the venue, MC and AV team.

If there are awards, get the names and pronunciations right. Decide who hands over the award, where the person stands and whether a photograph happens before the next name. Those small handoffs are where a polished event becomes a traffic jam.

Leave a little room for applause and movement. A ten-minute speaking slot is not ten minutes plus everything that happens around it.

AV is part of the plan, not a last-minute shopping list

Do people need to hear speeches, see a presentation or watch a video with sound? How far away is the last row? Does the room already have equipment? Who is bringing the laptop, and who is advancing the slides?

Test before the audience becomes the test

Send the AV provider the room, audience size, program and access details. Agree whether you need equipment, setup help or someone operating the program. Then make space for a technical check before guests arrive.

A laptop having a difficult evening is easier to deal with in an empty room. Nobody needs the entire company watching three people search for the right cable.

Protect the time people came to share

Let people talk without competing with a speaker every six minutes. Keep background music at a level that suits the room and the purpose. If dancing or entertainment is part of the night, give it a proper place instead of whatever time remains after the speeches expand.

You do not need to fill every minute. You need the right things to happen clearly, at the right pace, with enough room for people to enjoy one another.

Make the message count. Make the recognition feel personal. Then let the party be a party.

For your own event

  1. Start with the purpose and keep one shared running order.

  2. Confirm speaker limits, names, handoffs and recognition cues.

  3. Plan the technical check and protect time for conversation.

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